Waterfront Media
Consultant – Product Management and Information Architecture
Waterfront Media is the largest privately held online health company and operates The Everyday Health Network, which attracts over 25 million unique users per month across 24 sites. As the Director of Product Management, I worked on the product strategy for EverydayHealth.com, WhatToExpect.com and SouthBeachDiet.com.
Working cross-functionally with engineering, sales and marketing, I developed the product requirements and specifications for the social networking and community components of Everyday Health and What to Expect. Everyday Health social networking launched in July 2008. From October 2007, the site grew from from 15MM page views/3.7MM monthly uniques to 40MM page views/6.1MM monthly uniques in July 2008. What To Expect social networking launched in late November 2007, resulting in 100,000+ new members and increased monthly PVs from 11.8MM (November 2007) to 17.2MM (April 2008).
As a product consultant, I created the requirements for the lead generation product in conjunction with the business development team. The goal of this project was to create a new business unit and generate additional revenue from the Waterfront Media membership database. The lead generation platform was developed with a third-party partner and was launched across Everyday Health, What to Expect, South Beach Diet and other WFM sites.
