“Go to the people. Live with them. Learn from them. Love them. Start with what they know. Build with what they have. But with the best leaders, when the work is done, the task accomplished, the people will say "We have done this ourselves".” - Lao Tzu

Product Management Consultant + PMI Certified Project Manager (PMP) + IA/UX = Results

Deborah Au-Yeung, PMP has 12+ years of experience in digital product strategy, software project management and product development. She has worked with a variety of technologies and platforms, and specializes in operationalizing ideas, building brands and creating online businesses for media companies, start-ups, and advertising/marketing/PR agencies.

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Are Newspapers Finally Figuring Out How To Reward Their Best Customers? from paidContent: UK 01/04/2012 This may be the year where newspapers finally drop the idea of treating all news as a product, and all readers as customers. One early sign of this sh...

Did Twitter Predict the Iowa Caucus? from Higher Visibility 01/04/2012 One of the biggest stories to come out of the 2008 Presidential election was President Barack Obama’s use of social media. Some political pundits sa...

Latinos and Media Usage Revisited from ClickZ Experts 01/03/2012 I wasn't surprised when almost a year ago, Pew Research released a report showing that more people were getting their news online than from print news...

Six Social Media Trends for 2012 from Blogging Innovation 12/23/2011 Each year at this time, I look forward and predict trends in social media for the coming year. But first, I look back at my predictions from last year...

Five New LinkedIn Features That Can Help You and Your Brand from Edelman Digital 12/23/2011 Over the past year, LinkedIn has reached a number of milestones. The popular professional networking site, which celebrated its eighth birthday, incre...

Facebook and iPhone Lead Way on Klout’s Top Topics of 2011 Lists [INFOGRAPHIC] from Mashable: Social Media 12/22/2011 Social media users had no shortage of things to discuss in 2011 as big news — good or bad — got even bigger online. Hot topics that revolved aroun...

How To: Increase Your Klout Score Through “Engagement” from Business 2 Community 12/22/2011 Klout measures your online influence from your social networks and if you’re big into social media, it can be extremely frustrating to watch it rise...

Pinterest, The Most Improved Social Site Of 2011? from Sphinn: Hot Topics 12/22/2011 While it’s clear that the Facebook is the MVP of 2011, some interesting new social players made significant steps forward in 2011. Some social sites...

Don't try to buy social success, Edelman exec says from SmartBrief on Social Media 12/22/2011 Online marketers need to focus on finding ways to build meaningful engagement, Edelman Digital executive Michael Brito says. That means prioritizing a...

Edelman Digital Hosts Twitter #EdelChat with David Armano from Edelman Digital 12/22/2011 “Be true to your work and your work will be true to you,” Edelman Digital strategist David Armano tweeted. In a December 19 Twitter conversation w...

Deborah Au-Yeung

Product Management + Creativity + Usability = Great Products